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The marketing landscape has always been dynamic, swiftly adapting to changes in technology, consumer behavior, and cultural trends. One of the most significant developments in the last decade is the rise of influencer marketing. Brands of all sizes are incorporating influencers into their marketing strategy, seeking to leverage their reach, authenticity, and close relationship with their audience.

As we launch our new service line, Trending by Alpha Tango, a full-service influencer marketing solution, it's essential to understand the rise and impact of influencer marketing.

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For nearly two years, the COVID-19 pandemic put our lives on hold. Our travel plans were canceled, we transitioned to a fairly sedentary lifestyle, and we ultimately missed out on many experiences. However, as infection rates of COVID-19 have slowed, consumers are dying to get back out there and make up for lost time. This eagerness on behalf of buyers to try and experience new things makes experiential marketing the perfect solution for companies looking to connect with their target audience on a deeper level. An experiential event is your chance to highlight what makes your brand unique and different, beyond the products and services you offer.

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The holidays are a crucial time for businesses, with the potential for increased sales and traffic. It's make-or-break time for many retailers, and even non-retailers feel pressured to capitalize on the spending spree. That's why it's so important to make sure your holiday marketing campaigns are OOH-tstanding! (See what we did there?)

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With travel restrictions easing following the pandemic, people are ready to return to exploring the world. In April 2020, right around the beginning of COVID-19, airports hit a low of about 90,000 daily passengers. Now, we are experiencing a travel boom, seeing an average of two million daily passengers in the United States, which is much closer to the pre-pandemic level of around 2.5 million. Because all air travel begins at airports, this resurgence of flying comes with a wealth of advertising opportunities within.

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Sports provide a medium that allows people to get lost in the passion of the game. The devotion and admiration one has for ‘their’ team is unlike anything else in the world - and this shared passion draws groups of people together in a way that no other entity can. As this industry continues to grow, so does the opportunity to market within. Sports sponsorships have established themselves as an effective marketing mechanism that can take your brand to the next level through unique and meaningful connections with fans.

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Today, brands constantly face the growing challenge of developing marketing strategies that effectively influence the purchasing decisions and loyalty of the world's ultra-wealthy individuals. This is a task that is much easier said than done. If you are looking to cater your brand's messaging to the likes of the ultra-wealthy, there are a few successful marketing techniques that can help your storytelling resonate with such an audience. Read on to discover how these tactics can help generate interest amongst the financial elite and establish your company as a luxury brand.

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During the COVID-19 pandemic, the social media platform known as TikTok became a sensation across the globe. The app, formerly known as Musical.ly, is a short-form video-sharing platform where users can create and send videos on any topic they like. Currently, the app has over one billion monthly active users spread across 154 countries. It has far surpassed Twitter, Instagram, and even Facebook as the trendiest social media site.

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Are you ready to convert your followers into customers?

Instagram shopping is propelling social media marketing to a whole new level. It allows users to browse and buy directly within the platform, attracting customers to their products through various forms of engaging content, image and video posts, stories, influencer collaborations, and advertisements. Content creators, business owners, and consumers can tag products directly in their posts, making it easier to discover new goods.

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With the world returning to a state of normalcy following the COVID-19 pandemic, people are back on the move. Whether for work, school, or tourism, transit advertising offers marketers the perfect opportunity to reach an audience of all ages, backgrounds, and incomes. Transit advertising, a form of out-of-home (OOH) advertising, is the placement of ads within transportation systems such as buses, trains, airports, subways, and cabs and their respective precincts (bus stops, subway entries, fuel stations, and more).

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Think about the last time you conducted a Google search; how far did you scroll through the results to find what you were looking for? Did you leave the first page of queries? Chances are that you didn’t- A recent study done by Search Engine Journal concluded that, after analyzing billions of search queries across the globe, over a quarter of Google searchers click on the first result that loads- the first organic result in Google has a CTR (click through rate) of about 28.5%. The first page of search results captures 71% of search traffic clicks and has even been reported to be as high as 92% some years.

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Out-of-home (OOH) advertising is visual advertising media found and consumed outside of the home. This can include posters, billboards, vehicle wraps and more. Being one of the oldest and most well-established forms of advertising, OOH media excels at connecting with consumers in a wide range of settings. OOH advertising is one of the fastest growing media channels at the moment; as the industry continues to grow, innovative ways to reach your target audience are constantly evolving. In today’s saturated and crowded digital landscape, OOH advertising can be a powerful and stand-out method of reaching your target audience. Don’t think about it as merely placing billboards here and there – this medium allows you to let your creative ideas flow and deliver compelling custom outdoor messages.

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LinkedIn is the primary social media platform for businesses, with over 810 million users across 200 countries. Every day, professionals flock to the platform to advance their careers, joining LinkedIn at a rate of 3 new members per second; depending on who your target audience is, this platform can be a highly successful means of getting your brand directly in front key decision-makers, prominent business owners and personnel, and even most of the Fortune 500 companies. Boasting higher conversion rates than any other platform, flexible budgeting, and specialized targeting methods, it’s no wonder that marketers are jumping on the LinkedIn advertising wave to see exponential growth for their B2B brand.

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In today’s fast-paced digital world, audiences are no longer susceptible to a “one size fits all” marketing strategy. It is becoming increasingly difficult to target consumers in such a saturated market, and the credibility of advertising messages are lessening every day. This is why more and more companies have been devoting their efforts into influencer marketing, as it allows access to niche audiences through original content from someone that is trusted by their followers.

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More and more households are dropping traditional cable subscriptions in favor of streaming platforms and digital services, and the very definition of television is changing as we know it. With the Superbowl right around the corner, an increasing number of viewers this year will be watching the game through such outlets; according to Statista, 5.7 million viewers watched the Tampa Bay Buccaneers claim their second Super Bowl title last year through streaming services and platforms, opening new doors for advertisers within. The opportunities are only going to get bigger and better in 2022.

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As you look onward to the coming year, your marketing strategy needs to constantly adapt to rising trends to remain relevant to your consumers and elevate brand activation. There’s a lot to be excited about this year, and new developments within the digital world will further transform the way we connect with consumers. To help break down what’s in store for your company, we’ve noted 5 key digital brand activation trends to stay on top of in 2022.

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Think it’s time to incorporate FBO advertising into your marketing strategy? It truly is an environment like no other, as the airport is a place where people are receptive, affluent, have extended periods of dwell time, and where advertising is part of the experience itself - but where do you start, and what’s in store for your brand?

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Even though 2020 was a game changer in every sense of the word, sports are destined to make a huge comeback as COVID-19 restrictions ease. In fact, despite the 15.4% decline within the sports market to $388.3 billion during the pandemic, a Two Circles study forecasts the industry to reach $599.9 billion by 2025. With fans eager to get back to spectating, market spending on sponsorship is booming; global brand investment in sports sponsorship is predicted to reach $62 billion by 2024.

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